Reporting directly into Head of Web Experience, the SEO Manager will have ownership of, and lead SEO strategy and governance for Amazon Operations (EU, MENA and APAC), setting the framework for future success in SEO and beyond.

Key job responsibilities

his role is perfect for a strategic and analytical person with excellent business acumen and a track record for delivering effective customer centric solutions, and will be responsible for:

Shaping and future-proofing our existing SEO proposition

Understanding how CRO, UX, Performance Content, Digital PR, Web Analytics and CRM all work together to enhance customer experience and customer journey

Developing best practice for data-driven consumer centric marketing, with a full funnel approach and a strong consideration of online and offline marketing channels to drive organic growth

Defining innovative and data-driven SEO roadmaps

Dive into issues and incidents as they occur, perform ad hoc analyses as needed, and help escalate them to drive to resolution

Enhancing digital assets from a Technical SEO standpoint

Managing website and CMS migrations

Setting up reporting frameworks to monitor performance and drive digital efficiencies

Managing internal and external stakeholder

Pursue partnerships with new/untapped digital platforms, working with the rest of the marketing team to develop innovative and effective marketing campaigns

Keeping up to date with the latest industry trends

Conducting workshops to drive SEO knowledge and best practice

Being a thought leader in the space, responsible for raising Talent Marketing's profile across Amazon Operations and the wider organisation through case studies, thought leadership pieces, etc.

Working alongside a team of smart, nice people across Talent Marketing and Amazon Operations

Senior experience in SEO at digital agency or client-side

Knowledge of Technical SEO, Speed Improvement, Website Migration, UX and Personalisation

Knowledge of Conversion Rate Optimisation, A/B Testing and Landing Page Optimisation

Knowledge of Headless CMS

Knowledge of Content Tagging, YouTube and Video Optimisation, and Schema Mark-up

Knowledge of Adobe Analytics

Knowledge of Agile Methodologies, JIRA, GitHub, Asana, etc.

Knowledge of tools like ScreamingFrog, Google Search Console, Ahrefs, SEMrush, STAT, Crazy Egg, Hotjar, etc.

Have strong basis in SEO and other organic-first initiatives

Commercially minded with experience converting product innovations or industry developments into tangible solutions

Have capacity to work under pressure and be self-motivated

Have strong organisational skills, being able to manage multiple projects at once autonomously

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