Responsible for development of the strategy and delivery of all Birketts PR and external communications.
Accountabilities

Strategy and Delivery

Development of a PR strategy to support Birketts brand in market, any strategic focus areas and team-specific objectives to drive business awareness and growth.

Writing and distributing press releases. Ability to pro-actively seek out stories, build relationships with journalists and respond to the news agenda.

Develop and implement campaigns to generate national press coverage and thought-leadership opportunities within national press titles and media; ensuring all Birketts participants are briefed and coached through the process.

Responsible for Crisis communications management and drafting responses when required.

Responsible for overseeing Birketts owned thought leadership content, including legal updates for website and external facing newsletter. Overseeing the creation of owned collateral (inc. brochures and website copy) as developed by the team to ensure continuity of brand and tone of voice.

Responsible for delivering annual firm-wide reports to communicate firm's financials and outcomes.

Be a consultant for firm spokespeople, stakeholders and legal teams to devise communications plans and proposals to achieve desired objectives.

Ensuring all projects are delivered on time, within budget and to a high quality (in line with the firm's brand and editorial guidelines).

Training and onboarding of any PR team members to ensure we have a consistent approach in all our external communications; specifically in regards to TOV and positioning.

Managing the PR function in relation to workload, quality and outputs demonstrating leadership qualities.

Managing, monitoring and reporting the effectiveness and ROI of PR activity via monthly update/ post-campaign reports, and monthly reports to the Management Board.

Coordination and reconciliation of expenditure in relation to PR activities and paid for inclusions.

Working closely with Head of Digital, PR & Comms to ensure all our external communications are consistent in TOV and represent Birketts as a high quality law firm with regional, national and international expertise.

Proven PR background with experience preferably within a professional services environment.

Sound copywriting skills and editorial skills for internal and external articles (including press releases).

Demonstrable experience in delivery of multiple work. streams/ management of competing priorities.

Experience of managing a team and working closely with other marketing functions to deliver results

Ability to multi-task, work well under pressure and to tight deadlines.

Birketts is a full service, UK Top 50 law firm. With a heritage spanning 160 years, we have more than 500 lawyers and legal professionals based in Cambridge, Chelmsford, Ipswich, London, Norwich and Sevenoaks. We advise businesses, government and public sector organisations and individuals in the UK and internationally across four principal practice groups: property, corporate services, litigation and private client advisory.